Empower
Brand Identity - Design for Good
Empower aims to revolutionize the health and wellness industry by providing supportive, stigma-free solutions for mental health, sexual health, and substance abuse. We believe in empowering individuals to take control of their health and well-being through high-quality, accessible, and stigma-free health solutions. We are committed to enhancing the user experience through innovative design, clear communication, and compassionate support.
Health-related products often have complex instructions that are hard to understand, especially for those with lower health literacy. Important information is frequently printed in small fonts and technical language, making it inaccessible. Additionally, poor packaging design fails to prioritize user-friendliness, confusing dosage, usage instructions, side effects, and other critical details.
Empower is crucial at this time because it addresses multiple pressing issues: the rising need for mental health support, the importance of sexual health, the ongoing substance abuse crisis, the demand for inclusivity, the necessity for clear communication, and the push for sustainability. Empower provides much-needed solutions that resonate with contemporary societal values and challenges by focusing on these areas.
The goal.
A circle symbolizes wholeness, unity, and continuity.
It represents the holistic approach to mental health with the idea of being centered and balanced.
A triangle represents a strong foundation of knowledge, safety, and health.
In sexual health, it symbolizes stability and strength, which are often associated with balance and support.
A wave represents movement, change, and the journey of recovery.
It symbolizes fluidity and progress, which are key elements in overcoming substance abuse.
Godshine Sans presents a direct and distinguished brand voice.
